nationalgrape.comabout national
 about nationalin the vineyardfruits of our laborsfrom the grapevinecontact usmembers log-in
missionheritageorganizationproduction areasscreen savers


mission
see what we stand for


westfield, new york

Mission Statement
 A grower-owned marketing cooperative dedicated to providing the most profitable long-term market for all of its members’ quality Concord and Niagara grapes.

Core Values

Teamwork – to foster a cohesive, beneficial working relationship among our members, employees, and wholly owned subsidiary, Welch's.

Service – to provide an unmatched package of high quality, cost-effective services to our members.

Communication – to receive and convey information in a professional and courteous manner that informs, educates, and motivates our targeted internal and external customers.

Commitment to Excellence – to foster an environment of continuous improvement in an effort to meet or exceed our members’ needs and expectations.

Environmental Stewardship – to identify and promote viticultural practices that are environmentally responsible, sustainable, and that maintain the safety and integrity of Welch’s high quality products.

Growth – to provide our members with the opportunity for profitable growth of their businesses.

Workplace of Choice – to be the employer of choice by creating a work environment that encourages personal employee growth, continuous development, pride, respect, participation, commitment, teamwork, and individual leadership.

Integrity – to conduct all of our personal, business, and public activities with honesty and conformance to the highest ethical standards.

Vision Statement
 The Vision of National Grape Cooperative is to be the best choice of present and future members to market their grape production. Drawing from all resources available, including the expertise of the membership and all National and Welch employees, we will identify the wants and needs of the grower-owners and then implement pro-active, cost-effective solutions. Together, we will seek dynamic paradigms that will increase the value and rewards of the membership over time while focusing on the near term.

Core Values

Grower/Owner Benefit:
Emphasize that cooperatives exist for the benefit of the membership and require both short and long term improvements to the value of membership.

Trust/Support:
Instill trust and credibility through honest, two-way communication.

Elevate grower morale, pride, loyalty and enthusiasm.

Stimulate a sense of belonging to both Cooperatives.

Encourage team spirit and participation in cooperative activities.

Recognize that diversity is a strength of the business and that the growing areas have unique differences.

Steer policies toward fair and equitable treatment of all members and discourage divisiveness.

Improve the National/Welch partnership through better understanding and positive interaction.

Investment/Profit:
Improve member profitability and return on investment in the business.

Support and strengthen the Concord and Niagara industry from vineyard to customer.

Enhance grower efficiencies in viticulture, business management, and communications.

Make the cooperative the industry leader in responding to the ever-changing economic, educational, and informational needs of its members.

Utilize the diverse talents of members and employees in decision-making.

 

about national | in the vineyard | fruits of our labor | from the grapevine | screen savers | contact us | member log-in